|
|
|
About LKR Leonard E. Kirsch III, President Len Kirsch, the founder and principal of Leonard Kirsch Research, has more than twenty years of varied market research and consulting experience. At LKR, Len is responsible for the development, management, and execution of research and consulting programs, as well as directing the professional and associate marketing research staffs. Prior to starting LKR in 1989, Len worked eight years primarily in the publishing field of business-to-business research. As Associate Research Director at International Thompson Retail Press and Research Associate at Maclean Hunter Media/Progressive Grocer, he acted as an in-house supplier for the editorial and sales departments. Earlier in his career Len worked for American Cyanamid (Agricultural Division) and for several research suppliers (Audits & Surveys, Inc., Decisions Center Inc., Data Development Corp.) conducting research for a wide variety of service and consumer package goods companies. Len holds an advanced degree in Experimental Psychology. He is a member of the American Marketing Association.
|