|
|
|
Publication Studies Overview Subscriber/Reader Study Profiles subscriber/readers' preferences, reading habits, professional characteristics and/or competitive publications' readership. The results provide an assessment of the publication to be used to improve and/or promote the publication's editorial content. The demographic information and selected readership data is used as a sales tool to increase advertising revenues. Competitive Readership Study Determine readership and attitudes towards competitive publications within a specified audience. The results are to be used as a sales tool to show advertisers the competitive value of placing their advertising in the publication. Trade Satisfaction Probe (TSP) Determine trade's satisfaction with specific companies on limited number of characteristics. Normative scores are computed, making it possible to compare an individual company's performance on any particular characteristic with the average scores of all companies or among individual market segments. Brand Awareness Study Assesses brand awareness in numerous product categories among the publications' readers. Results show which company's name first comes to mind when potential buyers (publication's readers) consider purchases in specified product categories. Editorial Satisfaction Program (ESP) Determines the attitudes of readers/subscribers toward the publication's editorial composition. Results show how the publication can increase reader involvement and satisfaction with the publication. Advertising & Communication Effectiveness Study (ACE) Provides advertisers appearing in the publication with feedback from readers on their advertisement as compared to other ads. Normative scores are computed, making it possible to compare an individual advertiser's ad performance with the average scores of all advertisers in the issue or among specific subgroups.
|